A positioning that reflected the CV-19 environment of its launch.

A positioning that reflects the CV-19 environment of its launch.

This gin range and its launch campaign was created during the lockdown of 2020/1, and the brand successfully launched. The executions captured the sense of restrictions at the time, but even after they were raised, travelling far and wide isn't always feasible.

There will be more variants that will follow, infused with flavours from the far flung corners of the world.

Social media ad: With travel onerous and restricted during the pandemic.

Social media ad post pandemic

Social media ad post pandemic.

Website home page from www.cba-gin.com

Brand description on the CBA website.

Brand description on the CBA website.

Web page: Brand team

Packaging